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The Lightwave Blog: True QAM

October 10, 2007

Posted by Stephen Hardy

Yes, at long last, the Lightwave editors step into the 21st Century with the launch of The Lightwave Blog. Senior Editor Meghan Fuller and I plan to share this space, which we'll use as a forum to offer opinions, report on events, comment on trends, pass judgment on rumors, and maybe show a few sides of ourselves that don't come through in print.

This being the Lightwave site, you can expect a lot of what we'll write about will pertain to optical communications. We'll likely report on the visits of company executives to the office, our experiences at trade shows, and maybe even our reaction to relevant television commercials, like the Verizon one referenced in this post's title. (Do they run the "20-dB hot" commercial with the Verizon technician and that scary-looking kid everywhere in the U.S., or just the Northeast?)

But we also want to give you insight into what goes on behind the scenes here at the Lightwave offices. That means bringing you into some of the conversations that normally would never leave the cubicles here in our Nashua, NH, offices. So you can expect a few posts on truly important topics such as baseball (Red Sox fans to George Steinbrenner: Fire Joe Torre? Go ahead, make our day), pop culture, and the mystical properties of chocolate.

Naturally, we're hoping to make this blog as interactive as possible, so we welcome your comments, including a heads up on any topics you'd like to see treated or any questions you'd like answered.

Meghan and I think this blog is going to be a lot of fun. We hope you'll bookmark this page and check us out whenever you have a few minutes.

-- Stephen

Blogger Shailesh said...
Hi stephen,
I am a regular reader of your editorial and magazine and look forward to it every month. It would be great to be a member of this Blog. Keep up the good work.
Saturday, October 13, 2007 1:16:00 AM EDT  

Blogger kevinb2 said...
Hello Stephen and Meghan,

I don't know if I'm up for talking about baseball at the moment, given
that both of my hometown teams went down in flames in the early rounds
and I'm still taking flack for it from friend and foe alike.

As they used to say at Ebbets Field some time back, Wait til next year!

As for the VZ commercial, the kid sure is scary and makes for an
interesting study, doesn't he? A study in exactly what? I'm still not
sure. But he's not as scary as the smiling telcoguy who just
stands there announcing that his receive signal is 20 db out of speck!
Sorry, I just couldn't resist.

In any case, here's wishing you the best of luck with the new blog!

Frank A. Coluccio
DTI Consulting Inc.
New York, New York
Monday, October 15, 2007 11:16:00 AM EDT  

Blogger Meghan said...
Stephen and I have discussed the Verizon FiOS TV commercials a few times, and I have to say I don’t find that kid nearly as scary looking as he does. In fact, I think it’s a smart ad campaign.

For those of you who haven’t seen the commercial, the gist of it is this: An eight- or nine-year-old boy is seen talking with the Verizon FiOS technician on the street outside his house. The boy then goes inside and repeats what he just learned for his slightly skeptical father. “You see, Dad,” he says, “you’ve got your 1310, your 1490, and your 1550,” etc.

I like the commercial because it basically says, ‘Hey, this fiber stuff is not that complicated; even an eight-year-old gets it.’ And let’s face it: Aren’t kids the target demographic for many of the applications Verizon’s FiOS will enable? Why not speak to them directly?
Thursday, October 18, 2007 1:12:00 PM EDT  

Blogger Light Wave Blog said...
Here's what we're talking about. -- Stephen
Thursday, October 18, 2007 5:15:00 PM EDT  

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The Lightwave editorial staff uses The Lightwave Blog to share their thoughts on optical communications and whatever else might be the current topic of conversation from cubicle to cubicle. Feel free to add your own opinions.

Stephen Hardy is editorial director and associate publisher of Lightwave, which makes him responsible for the editorial aspects of the Lightwave franchise. A technology journalist since 1982, he once had his job duties described as "gets paid to tick off advertisers ".

Meghan Fuller is senior editor of Lightwave. She has degrees from Franklin & Marshall College in Lancaster, PA, and the University of Delaware and is a card-carrying member of Red Sox Nation.